The marketing landscape in Westchester County has undergone a seismic shift. Traditional channels are fading and attention spans are shorter than ever. To cut through the clutter, businesses and nonprofits need a marketing strategy that’s bold, innovative, and influential.
To thrive in this new era, organizations need a unified approach.
It’s about building a brand that people love. And building a brand is about more than just logos and slogans—it's about creating a lasting identity for your business that resonates with your clients and customers.
That’s where integrated marketing comes in. It’s strategy-driven approach that aligns digital and traditional channels to create a cohesive story that grabs your target audience and doesn’t let go. The result? Brand awareness, emotional connection, and rock-solid brand loyalty. A brand that’s everywhere, all the time, and always on point.
Why Choose Harry? We Speak Influence.
In response to this evolving marketplace, we’ve changed, too. Our new name reflects a bold transformation for our agency — from a boutique traditional PR agency to Westchester’s integrated marketing leader.
The name Harry pays homage to CEO Bob Knight’s great-grandfather, a Russian immigrant who famously said, “When a door closes in your face, climb in through a window!” His spirit of tenacity and perseverance helped shape our new position: As strategic partners, we see the big picture. Where others see roadblocks, we see opportunities.
We’re deeply embedded in Westchester’s network, with connections to industry power players. We’re able to leverage 30+ years of influence and a successful track record to get you a seat at the table. We’re experts in your industry and beyond, deciphering the cultural, political, and technological trends shaping your business. Our subject-matter expertise, combined with cutting-edge digital storytelling and new avenues for thought leadership is key to supporting your business goals.
Our rebrand to Harry signifies our commitment to a fresh, dynamic approach that aligns with the demands of audiences today.
Hear Bob tell the story on the AVX Live! Podcast. It’s even better in person.
Harry’s Top 5 Keys to Owning the Market
1. Craft a Winning Strategy
We don’t market for marketing’s sake. By rooting tactics in a solid roadmap with clear messaging, we ensure your marketing efforts work together cohesively. This builds brand awareness, creates an emotional connection with customers, and ultimately leads to brand loyalty and trust.
2. Master Storytelling
Engaging audiences through both long and short-form videos is crucial. Harry helps tell your brand story in a way that is creative and impactful, leaving a lasting impression. Whether it's a brief social media clip or an in-depth documentary, video content is a powerful tool in today's digital landscape.
3. Building Influence
Influence goes beyond thought leadership; it's about building genuine connections with your stakeholders. We help you cultivate a network of trust and loyalty.
4. Leverage AI Smartly
AI is transforming marketing, but it’s no replacement for human expertise. We see it as a powerful tool to enhance our capabilities, not as a replacement for marketing teams. We use AI to streamline processes, analyze data, and personalize customer experiences—all while keeping the human touch front and center.
Want to know more about where AI is headed?
5. Spark Emotional Connections
Marketing is not just about transactions; it's about creating a bond with your customers. We help you understand their needs and desires, then craft messages that resonate on a deeper level. The result? Customers become your brand advocates.
Elevating Your Brand in a Competitive Market
We combine industry expertise, strategic thinking, and creative storytelling to make your brand shine. We understand our clients’ unique value propositions and the competitive marketplace and craft compelling narratives that resonate deeply with their target audiences.
Our data-driven approach ensures every strategy is aligned with measurable goals. We stay ahead of industry trends and leverage key partnerships, not just to meet your goals, but exceed them. Here’s how we can help:
Uncover Key Differentiators
We help clients uncover what makes them unique and how to leverage those qualities to stand out in a crowd. Authenticity is key to connecting with customers in a more authentic and impactful way.
Industry Insiders, Big Picture Thinkers
We have our finger on the pulse of trends in key sectors in Westchester and across the country. We bring valuable insights and apply them to drive conversations, connect key people and help our clients succeed in their markets.
Compelling Content Creators
We are brand storytellers, crafting narratives that resonate with audiences and showcase your strengths and achievements. We create original, high-quality content that helps to establish you and your organization as thought leaders.
Strategic Problem Solving
We tackle problems strategically and methodically, ensuring that every action we take drives results for our clients. We’re not afraid of controversy and know how to navigate complex political issues and leverage stakeholders for success.
Staying Ahead of Trends
In a rapidly changing landscape, we stay ahead of emerging technologies and trends, investing in professional development to keep our team and clients informed and competitive.
Driving Innovation and Change
We’re not just growing. We’re evolving. And we’re committed to staying ahead of the curve. By injecting new ideas into the local marketplace, we keep our strategies fresh and cutting-edge. Working with Harry means staying ahead of the curve. We believe in purposeful marketing, aligned with your business goals. Change is inevitable. We embrace it and use it as an opportunity to innovate and take our clients to the next level.
Business is built on relationships. We strive to be a partner to our clients—one you enjoy and can trust. This philosophy is reflected in everything we do, from our innovative marketing strategies to our engaging social media content.
Learn more about how Harry can help you at www.harry.marketing and subscribe to our newsletter here.
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