Short-Form, Big Impact: A Smart Play for Your Video Strategy

Fiona Dogan shares tips with homebuyers and sellers.

Let’s face it: today’s content landscape is fiercely competitive. Your thoughtfully crafted post is competing with vacation reels, trending memes, and the algorithm’s latest obsession.

So how do you break through the noise? Two words: short-form video.

Consumer behavior is leading the charge—a recent HubSpot survey found that 37% of consumers prefer discovering products through short-form videos, like TikToks or Instagram Reels. It’s fast, visual, and scroll-stopping content that feels native to the way we consume.

But it’s not just consumers who are buying in.

Business leaders are too. In fact, short-form video is reshaping how professional content is delivered across platforms—especially on LinkedIn. The platform reported a 36% year-over-year increase in video viewership between October 2024 and January 2025. And it’s not just marketing teams leading the charge—the C-suite is showing up on camera too.

LinkedIn is actively making it easier for corporate leaders to stand out with features like Creator Mode and video-first updates. As The Wall Street Journal recently noted, executives are building personal brands, growing their followings, and even monetizing their presence—all through short-form video content. Since Creator Mode launched in 2021, it's opened the door for professional storytelling that's personal, polished, and powerful.

Short-form video is no longer just for influencers—it’s for influential leaders. And if your brand isn’t tapping into that power yet, you're leaving attention (and opportunity) on the table.

Short-Form: More Than a Trend

Short-form video must be executed with a purpose. Repeating the same old, same old without a thoughtful strategy won’t get you noticed.

Every video should answer one essential question: What’s the point?

Are you….

1. Showcasing key industry insights?

2. Letting your brand culture and personality shine?

3. Highlighting milestone events or moments?

4. Elevating voices and personalities from your organization?

5. Reinforcing your brand visuals or voice?

These questions can spark a video concept that translates to a powerful marketing driver. Start with 30 seconds and you may open the gateway to better long-term content strategy. One video concept can turn into a library of long-term brand assets or a full-fledged campaign.

Platform-Savvy: Where Do You Need to Be? 

Yes, TikTok helped short-form video go mainstream. But the format now dominates everywhere. Meta’s Reels (on Instagram and Facebook) have gained traction. YouTube Shorts continues to rise. And, as we’ve seen, LinkedIn is emerging as a player in the space.

If your team is building content with one platform in mind, you may be missing out. The most effective short-form social videos can influence virtually everywhere, designed to make an impression wherever your audience scrolls.

Take a look at how brands are leveraging short-form video to drive impact:

• Blackstone President & CEO Jonathan Gray gives “America’s Dad” vibes as he talks about his dog and shares earnings reports in first-person videos on an array of platforms.

• Harry client, the Westchester County Association, uses short-form social video to amplify key initiatives in the Westchester business community and showcase its members.  

• Our team video highlighting the evolving dynamic of SEO and why the same old won’t cut it was viewed over 500 times. Direct-to-camera insights, engaging background music, and additional graphic elements captured viewer attention.

• Sometimes it’s just about having a little fun. This this highlight reel showcases a great community partnership. A timeless song paired with a powerful cause gives viewers a good reason to watch—resulting in one of our most shared posts this month.

Authentic Meets Intentional

Raw and authentic short-form video has a trust factor. Audiences can relate and may be prompted to act. Pair that idea with smart production and brand strategy — that’s where the magic happens. Your concepts should remain professional and on-brand, with crisp visuals, compelling messages, and a conversational tone. When viewers feel a personalized connection, you’ll build credibility, fast.

Email us at hello@harry.marketing today, and let’s talk about how to amplify your brand in 2025.

Rob Schlatter is a content specialist at Harry. Reach out at robert@harry.marketing.