Last month, we met with an internet service provider (ISP) to discuss their marketing. They were spending a fortune on digital ads but not seeing the conversions to match. This week, a hotel in Westchester came to us with the exact same issue: big digital spend with little to show for it. Two different industries, two different geographic locations, vastly different target audiences, and one common problem: conversions. For the past decade or so, marketing has been livin
